Music Video Analysis

Ed Sheeran - Thinking Out Loud



 In this music video Andrew Goodwin's theory is immediately present, the visuals and the lyrics have a relationship where the words fit and go with the visuals this is because the song is about love and the visuals are of a man and a woman dancing together. These visuals help to amplify the lyrics and make them more powerful. This music video also has multiple close ups of the main artist and this helps create the artists star image much like Goodwin's theory suggests.


Sam Smith - Like I Can



This music video follows Carol Vernallis's theory that all music videos follow the same editing techquniue this is because that this song constantly cuts with the lyrics to amplify the meaning of the words being sung. This music video also rely on the camera moving in order to frame the lead singer in order to create a star image this is obvious because Sam Smith the Star is followed by the camera to ensure He is always in the shot.

Hozier - Take Me To Church



This music video follows Carol Vernallis's theory that the world of the music video is slowly revealed through ought the duration of the duration of the video I know this because at the beginning their is the photo of the box in the fire and this begins to question why it is there and then at the end of the video you realise why as the story is told. This video also applies to Goodwins theory that there is a relationship between the visuals and the lyrics this is shown in this video as the lyrics contradict the visuals therefore making them more powerful.