Video Inspiration 1

This video 'LSD' from A$AP Rocky is very interesting with the way the effects are used because of this i have the video listed as inspiration this is because i think it would be extremely effective to use the bright lighting to help change from shot to shot much like in this video. I feel this would be able to work with a concept video as you would be able to use darker colours to trasition into concept footage which would make the whole transition very smooth and very effective. In this video the light changing works as a bridge between shots for example where the cars headlight blends into the fire this is a seamless transition and i feel this could be achieved in our video.