Grade 35/40
The reason I have given this grade is due to the editing. The editing is very slick and professional as shown through the moving images being made into a cartoon strip and also the lyrics being shown when they are sung for example when 'INDEPENDENT' is spelled out. Also the shot quality is quite good as the images are bright and not pixelated, which is a challenge to overcome. The editing also cuts on the beats and this enables the group to hide some poorly filmed sections effectively.
Improvements
I feel that this video could be improved if the shot location changed a couple more times as it became repetitive seeing london as the areas they shot in did all look similar and this lead to it being repetitive. The members could also try and improve their lip syncing however this was not a major issue.
