These are the band names that we came up with during one of our production meetings some of which were in all honesty pretty naff however the name we decided to go with No Individual was one of the good names to come from this brainstorm.
Alt-J Breezeblocks this music video offers a whole host of inspirational material because the video is filmed and then is played in reverse because of this there are a larde number of reverse action shots where bottles are smashed and then return to whole, this is something i would like to incorporate into our video as it shows editing skills. The other piece of inspiration i have drawn from this clip is where the woman is lying in the bath with the water turned red like blood this is something I would like to attempt because i feel that if this was done right this could be a hugely effective shot and would open up the video to a concept theme therefore making it something different to what the examiners have seen before.
The next video I draw inspiration from is the song 'Thinking Out Loud' from Ed Sheeran. I feel that the performance base of this video is solid and allows a star image to be built up extremely quickly and i feel that this is important because a music video is in effect an advert which many people will watch and this advert is firstly selling the song but is secondly selling the artist and this star image is hugely important because of this i draw inspiration from this video as i feel that performance is important and the development of a star is vital weather that be with one individual or as a band.
This video 'LSD' from A$AP Rocky is very interesting with the way the effects are used because of this i have the video listed as inspiration this is because i think it would be extremely effective to use the bright lighting to help change from shot to shot much like in this video. I feel this would be able to work with a concept video as you would be able to use darker colours to trasition into concept footage which would make the whole transition very smooth and very effective. In this video the light changing works as a bridge between shots for example where the cars headlight blends into the fire this is a seamless transition and i feel this could be achieved in our video.
To decide who would be the main singer in the music video we first had to figure out who was best at lip syncing to do this we were each given a sheet with the lyrics to the song and then we jumped in front of the camera and these are the results.
As a group we had a vote and the clear winner was James the first singer and he would then end up being out leading man. Second was Ben the last singer in the video who would be the second singer and last was me in the video I sing second and as you can see i am probably the worst so i end up on the drums.
During the day off timetable Pete gave a talk on how to ensure you achieve the highest marks below are the points he raised and highlighted as important.
Plan, Plan, Plan - Ensure you plan for everything to make sure you make the best out of your filming because there is nothing worse than turing up on location to find out you have forgotten the cameras or the tripods. Make a list and then check everything off once they are loaded into the car to be transported to the location.
Know Your Equipment - You need to make sure you know the limits and capabilities of the equipment you wish to use because if you want to shoot a extreme close up there is noting worse than the image coming out all fuzzy because the camera isn't good enough.
Shoot More Than You Need - Pete advised us to shoot from a multitude of different angles with multiple cameras to ensure you get good quality usable footage. He advised to run through what needed filming a minimum of 4 times to ensure you get footage you can use because at the end of the day you can cut off extra footage but you cannot add more!
The Edit - Piece together a 'Rough Edit' where you can get all of the footage down on the page so it makes some kind of sense and once it is all there in order work down to all the tiny adjustments rather than focusing on small adjustments and then realising the bigger picture is all wrong.
Use Other People - Gather tips and information from other peoples blogs other teachers and other music video directors as the more you know the more you can incorporate into your video and therefore the better it will be.
We outlined the basic idea for our music video which allowed Jake to give us some feedback which would allow us to adapt certain shots we were hoping for as Jake thought they may not be possible on a small budget. However his main feedback points are listed below
Structure - Without structure the whole video will not make sense and will look like a random assortment of footage this will then distract from the music therefore making the actual video redundant.
Performance - To achieve higher marks add an element of performance which will show off the editing skills as it is very difficult getting lips perfectly synced onto the lyrics.
Flow - Make sure the video transitions so it is easy to understand however it doesn't have to tell a story it just needs to flow neatly.
All bands have a large presence on all social media platforms because of this we all felt that we should create social media accounts to enable us to look as professional as possible this would allow us to upload photos and say what we are doing in our filming shoots and when the video will be finished. We have set up a Twitter account @noindividual and a Facebook account which is proving to be more difficult because of facebooks rules about having to have a real name however we are working to get round this in order to be available on there as well. We are also looking to open a instagram account from which we will be able to post photos of our filming and editing which will allow the audience to see what we are doing and therefore become more interested with the band.
Costumes are key in any music video and this quickly became apparent because going out to film wearing our everyday clothes just doesn't look right and because of this we decided we needed to find costumes that we could wear to make us look like a band and also make us look more concept. I thought that we could wear army costumes with boots and camouflage trousers and tops however this idea couldn't be done because the costumes would cost too much and because we are a small band and a group of school age boys we were not able to afford these costumes and the same was to be said for every idea we had. We realised that we had a budget of about £10 total for all of the costumes and because of this we took to ebay to find some budget outfits to our surprise we managed to find some boiler suits and these were soon to become our costumes. We decided to get them in the colours of the union jack (Red,White and Blue) to signify that we are a up and coming British band.
It was starting to become evident that water is a key feature in our music video and because of this we wanted to try and film underwater with the go pro and get some footage of James our lead singer looking like a lifeless body and some close ups of his face with the air bubbles coming out of his mouth. There is only one problem with this ambition and that is that it is hard to film in a swimming pool and still make it look professional. However we thought we would give it a shot because it would allow us to add more water shots into our final film and therefore would enable us to use water as the link we could use on our digipak and website.
In our video we want to incorporate a shot where we can smash something up and send pieces flying everywhere and then reverse the action to make it look like the object is coming from noting and then becoming whole. This shot will be ambitious for the cameras we have at school so we are thinking about using the go pro to film this shot for two reason the first being the quality of the footage with the go pro will be a lot higher which will ultimately make the finished product look better, the second reason is that we don't want to damage any of the school cameras with flying pieces of glass and the go pro is almost unbreakable so it is a perfect piece of equipment which can be used to film this shot.
Below is what we want to achieve however it is demonstrated with a glass we want to try and use a ornament or something more unusual to add to our concept theme.
We are aiming to create a concept music video and because of this our digipak needs to represent that we are a concept band and not just a every day boy band because of this we need to think carefully about how we show ourselves because we aren't what is going to be selling the records the music is going to be selling its self. A star image is less important to us as a concept band however a common theme is very important as then with this common theme we will be able to show this across all platforms and make the song instantly recognisable.
Below is the Risk Assessment that we needed to conduct prior to going out on location and shooting our video. When doing this all potential risks needed to be identified and the appropriate measures needed to be taken in order to minimise the risk of injury occurring.
We took time out of our lesson to disappear into the green room and take some photos which could potentially be used as album covers and band photos. We looked at how bands are generally positioned in photos as positioning really is key. We noticed that the bands are positioned in triangles because it allows you to see their whole face while looking compact and as a tight unit.
This band use two different types of positioning in the same photo as you can see on the left the three members are lined up to make a triangle this makes them look very serious and as a tight unit. The band members on the right are positioned so their eye level is as level as it can be and by doing this it makes them look very sinister.
In our band photo you can see that we are set out in a triangle with James at the back and Me and Ben to the sides and by doing this it makes us look very serious.
Meeting 1 we discussed song ideas in our group and thought of potential themes for the video. We listened to a number of songs on YouTube and discussed ideas with our eyes closed to see what we pictured with the music playing. From this first session looking for song ideas we began listening to a number of XX songs and these looked like likely contenders for our final music video. Meeting 2 we split the group and carried out different roles. Me and James were in charge of choosing a certain song choice and analysing the lyrics to determine what ideas we could implement in our video. Will and Ben were in charge of searching for 1 more song to complete our 3 song choices, they showed us each song they found and asked for our opinion on them. During this meeting we listened to a lot of music videos and this ended up encouraging us to think about more songs and more ideas in order to make the best video possible. Meeting 3 In this meeting I was in charge of searching for props on the internet to see how we could purchase or access these specific props. Props ranged from looking for a bath tub on ebay to finding enough paint and food colouring to create the effect of blood. As a group we all came together around the table in order to discuss when we would be able to film the footage for our video and due to this we are able to organise ourselves and decide when we are able to begin filming our video Meeting 4 we were all having doubts about the song 'Fantasy' by The XX as it was too slow paced which meant our audience would get bored listening to it so it would put more pressure on us to get interesting shots to keep the audience entertained. We wanted to keep our concept ideas the same so because of this we began looking around for other songs we could use however all we found were unsuitable because they featured the voices of female singers and this is unrealitec as we are a group of boys.
Meeting 5 in this fith meeting we discussed more ideas for songs and we finally found the one we all liked and thought we would be able to use our origional concept ideas we were planning for Fantasy this also meant we would be able to film sooner rather than waste more time trying to find a song as by this time we were starting to be hassled by teachers to get on with it. The song we chose is 'Falling For You' by the 1975.
Meeting 6 this meeting mainly focused on choosing our lead singer. We held a mini audition in the green room of the media class room. We wanted to find out who is the best at lip syncing in time to the song we wish to make a music video for. After we had filmed the audition we all agreed that James was best Ben was second and I was last however it was commented i could act 'Spaced Out'.
Meeting 7 This meeting wasn't really a structured group meeting however this was indeed our first attempt at gathering some footage for our video. This filming session involved transporting a bath from Wills house to a carpark in chelmsford. We filled the bath up with river water and red food colouring to resemble blood in my opinion it looked very convincing. James and Ben took the hit for the team and both spent a long time in the bath while Will filmed and i took photos. Meeting 8 in this meeting we set about emailing the company who owns the rights to the song Falling For You by 1975. Ben was the one to send the email however we all tried to contribute to ensure we didn't send something that didn't look professional. Meeting 9 In this meeting we realised that we needed somewhere to film the production element of our music video and we wanted to film somewhere with water and because of this we were all thinking to film in the river however we scrolled across the length of the River Chelmer to no avail as we couldn't find somewhere close enough to transport all the equipment needed to the locations. Meeting 10 in this meeting Ben came up trumps with a top shooting location which we would be able to gain access to from the private school playing fields opposite. The location was on the River Wid and under the train bridge on the outskirts of gallewood we all agreed that this location was what we wanted so we all went down to have a look and then realised that we would need a method of providing electricity to fuel the lights and speakers needed because of this we went back to the classroom and made a list of the equepment needed to film.
Meeting 11 the filming day is getting closer. We used this meeting to gather all the equepment needed t film and pack it away ready to be packed into cars ready for transportation down to the river. We also used this meeting to try and test the generator we will be taking with us to ensure we could start it and that it would power the lights and speaker safely. it was a good job we tested it because no matter how hard we tried we couldn't get it to start so we found the school caretaker who gave us a crash course on how to start this machine.
Meeting 12 The day of the big shoot! We packed the cars grabbed the generator and headed down to our location much to our amazement the field was being used but that wasn't a problem as we were given permission by the head teacher of the private school to use the field for access. We began unloading the cars pulling parts of drums and keyboard out of the cars and began the walk down to the river it was all looking amazing and then we wanted to test our music and guess what! We couldn't start the generator we just didn't have the gift. this wasn't a problem however as i remembers that i had a generator hidden in my garage we went to go and grab it while also taking the opportunity to grab a couple of pairs of wellies, a pair of waders and a pair of boots to ensure we didn't get too cold. To my amazement the generator which hadn't been started for the best part of 6 years started first time and then we could begin filming our video.
Meeting 13 Another day another shot! i wasn't personally there for this shoot as i had sporting commitments however the boys were able to head down to the teachers parents house to go and film some amazing shots with the go pro and a swimming pool. The footage looks amazing top work.
Meeting 14 We used this meeting to film some close ups of Ben and James singing the song to give ourselves some footage we could use to fill the bits we are missing from our big shoot at the river we played around with different lighting methods to give the best effect. We also took this time to take some photos of us as a band which could be used in the digipak or website.
Meeting 15 In this lesson we filmed some long shots of James dressed in costume following a girl across the field as our song is a love song we felt we should incorporate a little bit of love but with a strange and slightly creepy concept them.
Production Diary 31; Again in this lesson I got more feedback on my magazine article after improving upon it. This time I had to improve on the icons in the text as the writing has to mould around them, this is something I found tricky to do but managed to over come it to make the final magazine article.
James finished the first draft of the website today in class, creating a gallery page where you can see behind the scene images of the filming in action.
Steve finished the first draft to the digipack, adding a few more pictures he found on the photo camera we used when filming whilst Will got back to editing the video.
Production Diary 30: Like the lesson before, in this lesson I got given feedback again. But this time the feedback was on my logo. People said they liked the black and white theme as it matched the Indie style however they said that as we are a small Indie band not may people would be aware that NI stands for No Individual. Using this feedback I got on and improved the logo, ensuring that our bands name was shown in the logo.
Again James added to the website, getting on with the third page which was the tour dates. He researched locations where to play at and added them to the third page. Steve needed to get more photo's for the digipack as the images in the video weren't high enough quality. He needed to get pictures of the band together so at lunch we all went out and got a photo of the three of us standing in a line to use for the back cover of our digipack. Will took time out of editing to discuss potential digipack covers and it was Will's idea to get the picture of the three of us standing in a line.
Production Diary 29: In this lesson I got the feedback from the magazine's first draft. I found that people really liked the template design as they thought I matched it very well to the original. However they said that there wasn't enough text in it and the text that was in it wasn't in the style of writing that most magazines are written in as it lacked the quirky element. Using this feedback I did some more brainstorming and enhanced on my knowledge of the band, adding to the text whilst ensuring that I get some humour in it.
James continued to experiment with the home page for our website, changing the background to try and meet the Indie image. He left it as black however we all felt that this was too bland and didn't keep the viewer interested. However he managed to complete the second page which explains each band member in depth, describing each one. Steve continued to gather photos for the digipack. He cleverly decided to get our theme of water clearly shown on the CD by going out in his own time and taking a picture of the ripples of water in a swimming pool. Over the weekend Will saw a music video that had water dropping onto the camera and thought that this would be a useful shot in our video. He took time to attempt to recreate this shot however he hand no way of getting the pipette, which he used for the water droplet, to get out of shot.
Production Diary 28: After completing the first draft for the magazine article, I had to wait to get feedback from it. I took this time to look for ideas for our Logo. As we are an Indie band I looked at Indie band logos and found that most of them if not all of them were in black and white. Therefore I designed mine in black and white. I wanted to abbreviate the logo so that it didn't just say 'No Individual' as this could look quite bland and boring. So I experimented with the 'N' and the 'I' and came up with the 'I' moulding into the 'N'.
James and Steve continued carrying on with the website and digipack. James managed to get the theme of water in our music video showing in our website by making the background a flowing image of the sea. Steve trial ran a few pictures from our music video on the digipack. Turning them to black and white to fit the Indie image, whilst Will experimented with different effects on the music video such as fireworks in the background in the performance element of our video.
Production Diary 27: In today's lesson I looked at magazine articles and chose one to base the design around. I chose to follow the design of NME magazine articles as they are the best magazine to follow where the music industry is concerned. I chose one article from NME and started copying the template it proposes. I then looked at what was written in NME magazine articles. Most of them talk about the band and how they originated so I got brainstorming and thought of information to include about the band.
James focused on doing research into websites, trying to find out what design to follow. He went on and looked at Indie band websites such as 'The 1975' and 'Alt J'. He found that most of the websites followed a bold theme, ensuring that everything stood out whilst Steve did the same but for the digipack. He looked at Indie digipacks and found out that the majority of them followed a black and white theme and started to base our design around what he found. Will carried onto edit the music video.
Production Diary 26: Now most of the filming was done it was time to get onto the construction side of the course. This involved making a Logo, Website, Digipack and a magazine article. Each of us was assigned roles. James was to make the website, Steve was in charge of the Digipack whilst I was assigned to do the magazine article and logo.
Production Diary 25: TENTH SHOOT - This would be our final shoot and it would be a smashing shoot.. quite literally. We went to a wasteland and smashed bottles filled with water. We felt that this would represent the breaking of boys heart in the music video as he cant get the girl he loves. We would experiment with slow motion to capture the breaking glass and water spilling out.
Production Diary 24: NINTH SHOOT - We took time out of lesson today to go and get more footage. This time we filmed the band walking through Admirals park in Chelmsford whilst each member carried the objects they perform with. I carried the keyboard, Steve carried the drum set whilst James carried the mike and stand. Production Diary 23: EIGHTH SHOOT - Today was the day where we filmed Steve drumming in the middle of the school field. The challenge we faced was trying not to get the school in the background. Production Diary 22: Today we focused on getting further filming ideas. We needed to get more shots of Steve drumming as the shots we got before showed him drumming off beat. We discussed locations and decided to have him drumming in the middle of a field. Production Diary 21: Today we spent time planning on further shots we need to get. We needed to get reverse and slow motion shots but we weren't sure as to what objects to use. We brainstormed ideas and came up with balloons, beer and wine bottles.
Production Diary 20: SEVENTH SHOOT - Will and James filmed today in the street. James laid down in his blue suit in the middle of the road Production Diary 19: SIXTH SHOOT - Today Will and I took the time to get more shots done. We went in the green room and took shots in the pitch black where I sat whilst a flash light was used to light up my face, giving it a sinister look. Production Diary 18; HALFWAY EVALUATION: Today we presented our half way evaluation and were filmed in the process of doing so. We presented things such as our background and how we got to where we are today, to showing our website which includes information about each band member and where and when we are touring! Production Diary 17: For our half way evaluation we decided that we would put an interview of the band into our presentation to give it more of a professional edge. Will was behind the camera and asked us questions to do with how we formed etc. Production Diary 16: Today we were told that we had reached the half way evaluation point and are required as a group to present how we are doing so far. We each came together and gave each person allocated roles as to who would do each part of the presentation.
Who did you work with and how did you manage the task between you?
While making the prelim task 'teenage dirtbag' I was working with Ben Clifford and Max Gridley. We all tried to share the workload but sometimes this wasn't entirely possible because we all have different skill sets and sometimes we were unable to use them to full ability. Personally I was the cameraman, Ben was the Actor and Max was in charge of our locations to ensure that they were free when we needed to use them and finding suitable locations away from the school site.
How did you plan your sequence? What processes did you use?
While planning our replication of the music video I watched back the sequence and took screenshots of every different camera shot which enabled Ben to put together a story board with all the shots in the correct order to ensure we were as accurate as possible when filming. After creating the storyboard we could then put together a shooting schedule which would help us plan when we we were going to begin our filming.
What theories did you apply to the video you chose?
The music video follows Carol Vernallis's music theory where she states the visuals match the lyrics this is evident in the lyric 'Im just a teenage dirtbag baby' as you can see the singer dressed in scruffy clothes much like the stereotypical teenager would wear. The way in which the lyric matches the visual helps to emphasise the lyric and therefore the audience are able to understand what is being said and feel more involved.
What technology did you use to complete the task?
To complete this task we used the cameras provided by the school which produce high quality footage which can be edited easily on the software Adobe Premier CS6. The adobe software allowed us to ensure the music keeps in time with the visual so they don't distract the audience from the lyrics. To achieve the best success with the music video we had to use a couple of effects in order to move from shot to shot and the only way of doing this was with the adobe software.
What factors did you have to take into account when planning, shooting and editing?
When planning, shooting and editing we had to take into account each others free periods during school and our out of school commitments such as sports because of this we found very little time where we could get together and film. Consequently we usually went to film in pairs while the other was in lesson. We also had to take into account the length of each shot to ensure that our footage wasn't too short which would impact on the final product.
How successful was your music video copy? Identify what worked well, and with hidsight, what would you improve/do differently? What do others say about your video?
Personally i think that our music video copy was successful in the main because the footage that we shot matched up nicely with the proper footage from the music video because of this our lip syncing was very good with it being difficult to tell that Ben wasn't actually the one singing. Other groups have said that they can follow our copy of the music video and because of this I feel that our copy was a success.
What have you learnt from completing this task? Looking ahead, how will this learning be significant when completing your music video?
Completing this task has highlighted the need for good quality footage and clear lip syncing to improve the chances of it looking real and being easier to edit. I have also learnt the importance of editing because as a music video is about selling a product every shot means something and because of this you need to know what shots to cut and which shots to keep in the video.
How does it compare with filming the opening of a film?
I feel that the opening of the film is a easier task than the music video because you can afford to include wasted shots whereas in the music video every shot needs to be perfect and there to serve a purpose. The music video is also more challenging to edit however i found it more enjoyable because you can be adventurous with the effects you want to try and include and because of this it is more fun to edit and film.
What are your strengths and weaknesses as a group member?
Personally as a group member i feel that my strengths lie with my filming and editing because i find these parts of the process more difficult in the editing area but because of this i find it more interesting and fun and because of this I want to ensure that the finished product is as good as it can be. I feel that my weaknesses as a group member were in the planning and availability side of things because of this i was sometimes unable to make some of the editing sessions as i was away on leadership tasks with my other qualification.
Looking at other groups videos which do you think were the most successful?
I think that the group with Will Craig and James Grimley who filmed 'Stay Another Day' by E17. I feel they were successful because their chosen film required a large number of effects which they pulled off very successfully and they managed to get their lip syncing perfect which helped the copy look very professional.
I have looked through many music videos from other people and i have found that there are very few country music, music videos created for the A Level coursework and because of this i feel that this style of music would be something new for the examiners to hear and it would allow us to film a variety of different shots while still keeping the whole video relatively simple yet effective. I have found a playlist of country music and it is below this style of music isn't very well know with the teenagers and because of this it would be unique.
Ed Sheehan Cold Coffee, I think this type of song could create a hugely powerful music video and could be used as a performance based music video which would allow us to create a star image the only issue with this song is that the singers voice is instantly recognisable and because of this it would be difficult to recreate without people immediately thinking of Ed Sheeran however this didn't stop this group of students whose video i found and i feel they recreated the video really well and it created a powerful video.
1975 - Me this song is one which we would be able to film a concept video and this would be something new and also something that would draw upon creative footage and editing tequniques and because of this i have drawn ideas and advise to keep my mind open to many different genres as something unexpected could throw the best results.
This music video is for the song F For You from Disclosure and below is the digipack for the album this song features on. As you can see there are two young boys and these boys could represent disclosure themselves when they were younger and this could be the case because there are a two person group and there are only two people in the photo. The children within the photo have an outline of a face drawn around their own and this could suggest that there is a hidden element to this band and there is more to them both than meets the eye and this helps to sell their music because people become interested in them as people as well as musicians.
Colin Tilley is an award wining music video director who has written and directed music videos for artists including Chris Brown, Justin Bieber, Justin Timberlake and Nicki Minaj to name a few. Colin has won many awards regarding his music videos, the song Look At Me Now by Chris Brown won him the BET video of the year in 2011.
What did you do and what did you learn?
The banana phone task was set from the teachers and introduced us to some different shots and editing techniques. This task opened our eyes to things such as cleaning, tracking shots, frame within a frame, stop motion animation, depth of field , lip syncing and reversing the footage. This task enabled us to see how creative we could be as these things are common within music videos. What could you improve upon?
This task was far from perfect however I can now see the importance of correct lip syncing and the need for shots to be thought about rather than just going for it because the banana is covering Bens mouth so you are unable to see him singing the words and in a music video this will create confusion.
Bessie Smith - St. Louis Blues (1929)
This video was considered to be the first music video ever made. The pace of this video is very slow and the cutting between shots is very slow with little variation between the types of the shot. The most common shot used within this music video is the mid shot of the woman singing and the long shot of her in the room. No effects are used in this video as the technology did not allow fancy editing. This would have been shot in one take as pre recording was not around.
Elvis Presley - Return To Sender (1962)
Within the 1960's music videos grew in popularity due to the advance in technology however these music videos tended to see the artist singing in front of a audience replicating the feel of a live performance. The shot selection was still limited however pre recording was now possible and this ensured the music was the best quality.
Abba - Take A Chance On Me (1977)
This music video was released in a time where technology had again improved and because of thistle editing process had changed and now the music videos comprised of simple effects for example the multiply effect in this music video and at the time this was very advanced. The shot selection around this time had increased again as the cameras had improved and were more manageable.
Peter Gabriel - Sledgehammer (1980)
In the 1980's MTV US began and they began to air music videos and at the time one of the groundbreaking videos was Sledgehammer by Peter Gabriel this was because there were more editing techniques involved. Within this time the music videos also began to have a narrative where the lyrics and the visuals link together this is something that is still present with current music videos.
Everytime We Touch - Cascada (1990)
This music video was a big hit during the 1990's. This music video is beginning to look like something we would see to this day because there is a narrative however there are elemets of performance and some male gaze towards the artist. This music video also benefits from the advances in technology as the quality is much higher and the editing is crisp with the use of fast cutting and the use of advanced effects. There is also a brand image that is created from the close ups of the artist.
How important are music videos today?
Personally I feel that music videos still have their place within the music industry however i don't feel like they contribute as much to the industry like they did 20 or 30 years ago and I feel this way because artists have so may ways in order to sell themselves as the media is constantly publishing stories about the private life of artists and this generates the interest that the music video once did. I feel that the music video is a way for the artist to express themselves and to show to their fans in order to make themselves a brand rather than actually wanting to sell their music.
Voyeurism is where the viewer receives sexual pleasure from seeing somebody/people involved in intimate behaviours. It is most common for men to be the 'voyeurs' and for woman being sexualised. In music videos with the use of camerawork and editing voyeurism plays a huge part in the vast majority of videos with females being sexualised in some way.
Male Gaze
Male gaze is the way an audience is forced to view the people presented within different types of media. Laura Mulvey coined the term 'male gaze' and she said that audiences are forced to view characters from the perspective of a hetrosexual male. The male gaze is created by the camera lingering on certain parts of the female body from the context of a man's reaction to these events.
Female Gaze
Female gaze is the way an audience is forced to view the people presented within different types of media.. The female gaze is created by the camera lingering on certain parts of the male body from the context of a woman's reaction to these events.
In our lesson we watched the music video No Rest by Dry The River. Firstly we didn't watch the video but we listened and we had to guess what the visuals for the music video would be and we each had different ideas personally I thought the visuals could be something about a battle or war because he song reaches a climax where the idea of victory came into my mind, James thought that the song could be a man walking through a field with a guitar something that is very indie. We were both wrong the visuals represented the five singers being surrounded in stones which could symbolise their graves and then they were having water thrown over them with ash drifting in the air this could resemble some kind of cremation. The music video is very powerful as it makes you as a member of the audience question what is going on and why.
In this music video Andrew Goodwin's theory is immediately present, the visuals and the lyrics have a relationship where the words fit and go with the visuals this is because the song is about love and the visuals are of a man and a woman dancing together. These visuals help to amplify the lyrics and make them more powerful. This music video also has multiple close ups of the main artist and this helps create the artists star image much like Goodwin's theory suggests.
Sam Smith - Like I Can
This music video follows Carol Vernallis's theory that all music videos follow the same editing techquniue this is because that this song constantly cuts with the lyrics to amplify the meaning of the words being sung. This music video also rely on the camera moving in order to frame the lead singer in order to create a star image this is obvious because Sam Smith the Star is followed by the camera to ensure He is always in the shot.
Hozier - Take Me To Church
This music video follows Carol Vernallis's theory that the world of the music video is slowly revealed through ought the duration of the duration of the video I know this because at the beginning their is the photo of the box in the fire and this begins to question why it is there and then at the end of the video you realise why as the story is told. This video also applies to Goodwins theory that there is a relationship between the visuals and the lyrics this is shown in this video as the lyrics contradict the visuals therefore making them more powerful.
When - Personally I listen to music while I am working to help me focus more and stop me getting distracted as i feel that having something to listen to keeps me on task. I also listen to music before and during the warm up of hockey games.
Where - I mainly listen to music in my room while I am working as it helps keep me on task. I also listen to music before and while I am warming up for hockey matches.
Who With - My consumption of music is generally on my own because I use it to keep me focused on my work however during hockey matches we listen as a team because we use a big speaker to play the music from to help create a atmosphere to help us warm up correctly.
Why - I listen to music to keep me focused on both my work and my hockey matches because it stops you wanting to do something else, music also calms you down if you have been in stressful situations.
During the lesson today we watched this music video by Radiohead the first time through we only listened to the video and the lyrics and from this we had to try and guess what the visuals would be. We all thought something dark and sinister.
The music video begins with the singer standing up against a black background and this could symbolise the inner feeling the character is feeling this is because the singer is drowned in a black background and this makes him look small and weak. The next shot is the singer falling from a caravan in slow motion and this immediately causes you to question why the singer is falling thus creating an enigma code causing the audience to ask questions. Nearer the end of the music video there is a passage of video which uses slow motion but only on the singer where he runs past a boy on a chair and he is running at normal speed but as soon as he passes he is in slow motion and the boy runs off at normal speed, this could be because the artist wants to convey the message that life goes on no matter what. Even if you feel like time is going slow because you are having fun t isn't yu are just enjoying it and that is why the slow motion could have been used to convey this message.
People consume music for a number of reasons sometimes people listen to music because they are in a specific mood and the music helps them escape the pressures of their daily routine. Other people listen to music as a background noise while completing work or while training. Personally I listen to music while I am working to create a background noise which helps me stay on task to get the work completed.
How do people consume music?
People can consume music in a number of different ways they can access music on a computer via something like iTunes choosing from the vast music libraries that these big companies have some people prefer listening to music via a CD of their favourite artist people consume in all different ways and this is because it is all about their personal preference and how they would like to consume their music. Personally I consume music on my computer and my mobile phone with the use of iTunes and the vast music libraries that you can access to listen to a wide variety of music.
Who do people consume music with?
People consume music with a group of friends or on their own this is personal preference, people can consume music with others while out in clubs as the music is played in order to create a atmosphere but music can also be consumed individually if the person wants to have a experience and can appreciate the music. Personally I consume most of my music on an individual basis as it allows me to complete work.
Where do people consume music?
People can consume music wherever they want for example music can be consumed while traveling to school in the car or music can be consumed while on a night out it depends where and how you want to consume music. Personally I consume music while I am traveling and while completing work in my room.
OMI - Cheerleader
This is the first shot of this music video and as you can see this shot sets the scene of the star who is singing about the woman with him.
Again in this seccond shot you can see the star and the woman this immediately shows the song is about love and the star immediately creates a star image.
This shot shows two other woman and this is because in the song the lyrics say that he doesn't need anyone else and this is shown because they aren't with him.
This is another shot of the star and the woman this has flashed from the shot of the woman which shows that the star and the woman are likely to be in a relationship.
This close up of the trumpet being played by the star is where the trumpet noise in the video is coming from.
This shot shows the star playing the trumpet alone to create a star image.
This is another shot of other men looking at the other woman unlike the star does because as the lyrics say he has his 'Queen'.
Immediately from the shot of the woman this shot of the star and his girlfriend come up again enhancing the meaning of the lyrics.
This shot shows the star playing the trumpet alone to create a star image.
This shot shows the star playing the trumpet alone to create a star image.
This is a longer shot of the couple showing that they are in a relationship and this fits with the lyrics of the song.
This is a close up of the star singing and this helps create his star image.
This is a shot which goes with the lyrics and the theme of the shot as it is all about love and how the man doest need anyone but his girlfriend.
This is a close up of the star singing and this helps create his star image.
This is a close up of the star singing and this helps create his star image.
This is a shot which goes with the lyrics and the theme of the shot as it is all about love and how the man doest need anyone but his girlfriend.
Carol Vernallis theory is one based around four key concepts and these concepts relate to the way the music video is manufactured. Her four concepts are
Narrative - Video is a visual response to the narrative and therefore whatever happens onscreen reflects the choice of the lyrics that the artist is singing.
Editing - She suggests that all videos follow the same editing techniques. Most videos will include, Jump Cuts, Cutting with lyrics, Extreme changes in pace, Juxtaposed frames and Graphic matches.
Camera Movement and Framing is used in a key way to show the lead singer as a star so they can show off the band. The video and camera will often move at the same time as the lyrics.
Diegesis is the world of the music video and this will be revealed slowly throughout the video. some frames seem more important than others due to the way they have been framed and shot.
Andrew Goodwin is a theorist who has become an expert in the field of music video because of this he knows what he is talking about. There are six music video conventions which have been explained below.
A relationship between the lyrics and the visuals, which illustrate, amplify or contradict the lyrics.
Thought beats: seeing the sounds (the relationship between the music and the visuals, which illustrate, amplify or contradict the music).
Genre-related style and iconography present.
Multiple close-ups of the main artist or vocalist: creating a star image to help promote a recognizable brand image.
Voyeurism often plays a major part, especially in relation to females.
Intertexual references to other media texts may be present, this is especially present in humorous videos.
Goodwin says that in all music videos these conventions will be present as the producers want to create a product that will sell the main track so they will use everything and anything to sell the music.
